Portfolio
The following are a few examples of my creative vision and craftsmanship, where every project tells a unique story.
Atlanta
Botanical
Garden
April 2024 - present
Objective: To market and amplify the nonprofit’s mission of developing plant collections for the purposes of display, education, conservation, research, and enjoyment. I lead the brand’s social media and website updates using WordPress, Later, Sprout Social, Monday.com, TikTok, Instagram, Facebook, and various Google applications. I capture content on a daily basis for both photo and video marketing needs.
Results:
• Delivered weekly social media strategy and execution for both Atlanta and Gainesville locations
• Maintained a rapidly changing website between multiple departments
• Captured visually impactful photos and videos for present and future campaigns
• Led and supported successful brand collaborations and sponsorships
Increased:
• Content scheduling and team efficiency
• Speed of solving web edit requests with an average completion time of under 24 hours
• Total social media following for the Gainesville location by more than 40%
• Atlanta community engagement and internal staff involvement
ATLSFW
May -Dec. 2025
Objective: After being invited to attend the Atlanta Sustainable Fashion Week Spring 2025 show, I was recruited to join their volunteer planning committee. I served as a marketing chair and assisted their summer and fall marketing campaigns. Prior to this, we partnered together at the Atlanta Botanical Garden, and I invited their team to be photographed by me for a brand collaboration.
As a volunteer, I pitched successful campaigns for the brand during a time of restructuring and rebranding. I’m proud to say that I secured a billboard campaign at the former CNN Center for ASHA Advisory & Management’s CTR Culture Media Placement Grant. I also led them to submitting for the Atlanta Botanical Garden’s Scarecrows in the Garden exhibit in October and November.
Results:
• Led partnerships between environmental organizations
• Increased brand visibility by securing a billboard placement in downtown Atlanta and a community exhibition placement at the Atlanta Botanical Garden
• Photographed the founder and team in 2025 and the World Environment Day fashion show in 2023
Trees
Atlanta
Oct.-Nov. 2023
Objective: Support a one-person marking team for this local environmental nonprofit to increase various marketing and fundraising efforts during a Giving Tuesday campaign.
I used archival footage from the company and curated posts across Instagram, Facebook, LinkedIn, Twitter, website blog posts, and email newsletters. Additionally, I designed graphics and created videos for use.
Results:
• Achieved high engagement with audience
• Used existing and new photos to build evergreen content pieces
• Exceeded live event registration goals
• Top four Instagram posts average a total reach of 1,375
Increased:
• Instagram total reach by 21.5% & interactions by 137.9%
• Twitter impressions by 237%
• LinkedIn reactions by 5,466%
• Facebook interactions by 73%
House of ALXNDR
May-Sept. 2023
Objective: Publish daily social media and monthly email newsletter content for local drag family, House of ALXNDR, to highlight shows, events, and activities within Atlanta's LGBTQ+ community. My responsibilities involved promptly taking charge of posting across the family's various Instagram and Facebook accounts, including those dedicated to specific shows:
🪞 MUG CHECK: ATL’s Open Stage Drag Show
Results:
• Elevated their online presence through consistent daily social media posts and monthly newsletters
• Successfully highlighted and promoted various drag shows and community events
• Fostered a stronger connection with the brand’s active following
Veil & Gentrispot
Sept. 2023
Objectives: Coordinate and support the operations of hosting a speaker panel and music showcase for both the event production and music promotion company Veil and nonprofit Gentrispot. My scope was to leverage my public relations expertise and administrative acumen to enhance the overall image, communication, and logistical aspects of the occasion. I also provided graphic design services for event flyer and social media graphic usage.
Results:
• Hosted two back-to-back events: A speaker panel to raise awareness and discourse around the impact of gentrification and a music showcase to highlight a set of rising Atlanta musicians.
• Led paid campaigns through Instagram and Facebook
• Increased social media engagement through strategic promotion to increase event visibility, attract a wider audience, and generate heightened interest in both the speaker panel and music showcase.
